1974 AMC Matador X Prototype in Red with a 401 Engine on My Car Story with Lou Costabile

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On “My Car Story” we’re in Rosemont IL at the Muscle Car and Corvette Nationals on 11-22-19.

We’re looking at a 1974 American Motors AMC Matador X Prototype in Red Paint. The car features the factory 401 CI V8 engine.

The car’s Owner is Ross Peterson. Ross’s had this car since 2002. Ross shares he grew up with AMC Matadors and has a few at home.

To see details on the Muscle Car and Corvette Nationals show, go to www.MCACN.com



  1. Pedro on July 8, 2020 at 1:03 pm

    Friend of mine had one back in the 70’s. Funny thing is, it was the only one in town and there was an AMC dealership right in town. I always like the extreme minimalist coke bottle body. Custom look right from the factory.

  2. gbuddy on July 8, 2020 at 1:04 pm

    American Motors made some fugly cars.

  3. Darren Davis on July 8, 2020 at 1:04 pm

    Oh, that’s a Matador

  4. larry borkstrom on July 8, 2020 at 1:06 pm

    Thought they always looked cool back in they they they stood out

  5. David Pistek on July 8, 2020 at 1:06 pm

    Unique, very nice, I think there is a bond car like that,,also the vintage video car and track did a matador, it’s always interesting to see something out of the norm

  6. 69 Dodge Charger on July 8, 2020 at 1:08 pm

    Great car! Back in 1981 I was a lot boy for AMC,Jeep,Renault dealership! Got to drive a more plain Matador orange with stripe Thought it had great shape to the body a very distinctive look! Interior dash sort of basic looking! Can’t remember what engine 304,343,360 but it was very quiet too quiet for those body lines! ! Love your shows some very interesting cars! 😎

  7. Rivet Gardener on July 8, 2020 at 1:11 pm

    They had the most luxurious and deeply smooth ride. They were so ugly, they were pretty!

  8. Stan TheObserver on July 8, 2020 at 1:12 pm

    It came true. We used to joke in the 70’s that "In the future these will be collectable cars" !..as they went by belching smoke,rattling,dirty. Junkyard filled with them in the 80’s.
    Now,anything from the 70’s in condition is a collectors car. Wax it up.

  9. Mr Diplomat on July 8, 2020 at 1:13 pm

    Something wrong with that sound on the video? Couldn’t hear both of them half of the time ❓

  10. itsjustme on July 8, 2020 at 1:14 pm

    Very nice, AMC was always innovative for the time.

  11. Newton Washinton on July 8, 2020 at 1:15 pm

    1974 401 4bbl carb 235 hp and 335 tq pretty good numbers for 1974. Nice piece of history. Thanks Lou…

  12. Ervin Goertzen on July 8, 2020 at 1:16 pm

    Yep , they are really neat cars. I like them!

  13. Rudy Prankl on July 8, 2020 at 1:17 pm

    So "THATS" a Matador…. 🙂 The Commercial tagline… .. Cool AMC. Thanks Lou !

  14. Elliott n Kardashian on July 8, 2020 at 1:21 pm

    I am the AMC man to me it looks like the front ends been hit on that and I can see the poor well trying to straighten everything up in the front and that steering wheel is out of a Jeep because in 1970 for the steering wheel lentz in there that’s supposed to be in there is a hard grip steering wheel so and I know as a fact that steering wheel is out of Jeep. Very pretty car!

  15. Louis Kats on July 8, 2020 at 1:23 pm

    Hi Lou,

    Great video, saw my first Matador couple of weeks ago at Chrysler at the Murray, you are right , you either love them or hate them.

    Very very 70’s in there looks, I actually don’t mind them, lovely colour combo too.

    Take care Lou, the news from the States is absolutely heartbreaking, my prays goto all of the USA. 🙏❤

    Your number 1 Fan in Australia
    Louis Kats from Melbourne Australia ☺ 👍 ❤

    Take care Lou because 1 day I want to come to the States & meet you & talk muscle cars, coffee & ribs & maybe a cigar.

  16. Goodstuff Betterstuff on July 8, 2020 at 1:24 pm

    IMO, Ugly car… I respect it fully tho.

  17. Right Lane Hog on July 8, 2020 at 1:25 pm

    Lou, This Matador X is fine but overall I still prefer the Oleg Cassini Edition. You will know you have truly hit the BIG time when you get one of those on your channel!

  18. Curtis Btyant on July 8, 2020 at 1:26 pm

    Strange looking car but I bet it’s fast

  19. motorTranz on July 8, 2020 at 1:27 pm

    Unique and beautiful. Thank you.

  20. RON BUTLER on July 8, 2020 at 1:28 pm


  21. Bruce Robbins on July 8, 2020 at 1:28 pm

    Dr Lou thanks for another dose of cure for my carvonis disease, I have to isolate from the world right now. Bruce in Boston 👍👍

  22. Carlos Carpinteyro on July 8, 2020 at 1:32 pm

    Wow, I remember these! The unique styling mitigates some of the effect of the ugly 5mph bumpers. 1974 was the only year of the seatbelt interlock system for all new USA cars, where you could not start the car, unless the seatbelt was buckled. Many people would circumvent this nuisance, by buckling the belt behind them so that car would start, and then sit on the seatbelt to drive. I want the 1975 special Thailand issue only, Matador coupe, that sprouts wings, and flies, that James Bond drove in the 1975 movie, "The Man with the Golden Gun!" Thank you Lou for another gem of history!

  23. John Clements on July 8, 2020 at 1:32 pm

    Nice car, they were even sold in Australia modified for RHD. As for the Oleg Cassini edition, didn’t Ross the owner say he had a 3000 mile Cassini edition? May be a good idea to visit him and shoot some footage, he’s probably got some interesting memorabilia like that sign he put on the roof. Great video Lou.

  24. Henauder Titzauf on July 8, 2020 at 1:33 pm

    The one I had with a white vinyl roof(ugh), 304 v8, Chrysler 704 trans, Oleg Cassini interior design. After by passing the semi smog guts, tuning the ignition, that baby would really scoot. With just a 2 barrel it would pull all the way up to 120+ but I let off, ran out of straight highway. Say what you want ,AMC built some really hot cars. I wanted a Rebel, but, with a family it’s cost was prohibitive. Ah, those were the days!

  25. mercede 10 grant 1 best of nothing on July 8, 2020 at 1:37 pm

    Cool car

  26. Steve Flad on July 8, 2020 at 1:38 pm

    Lou I love these cars I saw it in the background when you profiled another car AMC this is just the way I would have ordered it on the outside and the color too! The motor is what I would have gotten as well. Wish it had more inside options available but understand you could not on this car. Loved these from the time I saw them in the X package and the Cassini and the Barcelona models. I wanted a Gremlin X just like this in this color with a v/8. That was my dream car as a kid! I loved this owner too I love it when they tell the stories and give information on their cars! Thanks Lou! This sure a winner!

  27. Bill Barry on July 8, 2020 at 1:39 pm

    The owner of that car is interesting. I bet nobody on the planet knows more about that car or AMC’s than that guy. He has got to be the go-to guy for AMC history.

  28. jakespeed63 on July 8, 2020 at 1:41 pm

    Another fantastic slice of automotive history. Very cool car. I dig it.

  29. TheFallsCapone on July 8, 2020 at 1:43 pm

    I always liked this car , because Kojak drove one , I think his was a 72 model , but they have that gritty 1970’s South Bronx vibe going on , ..Superb..👍👍👍👍👍

  30. William Maloney on July 8, 2020 at 1:44 pm

    had one of these cars just got married love the car started to have stalling all the time 256 big six could not it at the dealer could fix traded it in love the car even now love them

  31. Andy Danko on July 8, 2020 at 1:45 pm

    Great review. I never heard of a matador Cassini. My high school buddies sister I remember had a matador Barcelona which I always thought was the oddest looking car back then oh, now I love them. Also that interior chart, amazing what interior colors and fabrics you could get back then compared to now. Cannot personalize your car these days like you could back then.

  32. Anthony C on July 8, 2020 at 1:46 pm

    Wow, very cool. Lou, I don’t quite understand why the owner wouldn’t start the motor. Would you please explain? Thanks.

  33. David Pistek on July 8, 2020 at 1:46 pm

    Correction, it’s a hornet x same scheme

  34. Ron Brizard on July 8, 2020 at 1:47 pm

    Well Done Lou … My Mother Had A New Hornet X When I Was Younger … Great Car

  35. Ooh Gee on July 8, 2020 at 1:47 pm

    Cool oddball!! I enjoyed it Lou👍

  36. Mitchell Yardanoff on July 8, 2020 at 1:47 pm

    Javelins and Hornets were good looking products , but the Matador, Gremlin and Pacer just didn’t cut it in my book.

  37. Joseph Linz on July 8, 2020 at 1:47 pm

    This and the 391 powered AMX javelin are my all time favorite AMC cars

  38. citibear57 on July 8, 2020 at 1:48 pm

    Hi Lou, another great car story. I was 17 years old when this Matador coupe body style came out. I liked most of the design but there was just something odd about the styling and proportions. The car they had in the showroom at the time was a black Oleg Cassini with the copper-colored vinyl roof, and the black cloth seats with copper-colored button tufting. It had a thick, orange-colored shag carpet, which I guess was supposed to be ‘copper’. The interior was amazing to me as I had never seen anything like it. Of course, it was too expensive for me, but I did go back a year later to test drive the Pacer as I wanted one so bad! I took it for a test drive with my mother, but it was awful. Weak engine, no power brakes or steering. I was very sad. To this day I still wish it had been a better car. I ended up buying a ’75 Chevy Nova coupe, which turned out to be an excellent car.

  39. glen kepic on July 8, 2020 at 1:49 pm

    This is nice.
    Mid 70’s and i’m 15 doing yard work. A few houses but first had just bought a Matador coupe, red just like this.
    Pretty sure not an X but I dug it just the same.
    man, to be honest, one the only ones I ever seen.

  40. Danny Al on July 8, 2020 at 1:49 pm

    Damn thanks for the video great car never seen one before gota love the American muscle from back in the day thanks lou👍🏻

  41. X K on July 8, 2020 at 1:51 pm

    memo to fellow commenters Please support Lou, he is probably one of the nicest guys in all of YouTube he’s a true gentleman who always replies to every single comment. Please help him out by spending 20 seconds and watching the entire ads!

  42. Rick Flynn on July 8, 2020 at 1:52 pm

    Thank You Lou!! A ’75 Matador coupe was my driver ed car. Although not an "X", it was a pleasure to drive. The 304 V-8 was a little weak, but it would get up to speed and hold highway speeds on its own…I’d of been proud to own one of these.. 🙂

  43. Scott Peterson on July 8, 2020 at 1:53 pm

    That’s my uncle! Hi ross

  44. Jeff Becker on July 8, 2020 at 1:55 pm

    The car with a bonafide C-pillar.

  45. Slick Andrews on July 8, 2020 at 1:55 pm

    Teague’s designs were always great… Too bad about the Government thing with the 5mph bumpers. They’re ugly. I’m sure Mr. Teague had something nicer in mind!

    Otherwise, the Matador has always been one of my all-time favorites!

  46. David Pinto on July 8, 2020 at 1:57 pm

    This event wasn’t canceled for the coronavirus?

  47. jeff snyder on July 8, 2020 at 2:01 pm

    So thats a Matador, Lol remember that ad!

  48. UberLummox on July 8, 2020 at 2:01 pm

    A prototype. What a treat!

  49. Mark Drukenbrod on July 8, 2020 at 2:01 pm

    Hey! Whatsamatador? I remember that TV ad as if I heard it last time last week. Another example of Teague having to make something interesting looking with no money. Very graceful. I’m a fan.

  50. talfacprez on July 8, 2020 at 2:02 pm

    Loved The Matador when AMC went to this body style.

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